11, 12 e 13 feb 2026 Porto

Wake up Call:
Time for change

AHP - Hotelaria de Portugal
Congresso AHP - Porto - Portugal
Wake up call:

Time for change

The moment to wake up has arrived. To what has already changed. To what still needs to change. To everything we kept the same simply because it was easier that way.

The past no longer serves us, and the present does not forgive those who stand still.

Hospitality must stop reacting and start imagining. It must stop following trends and start creating them. It must trade routine for vision.
We live in a time when thinking before acting is just as important as acting with courage.

At Wake-Up Call, Portuguese hospitality doesn’t watch change happen — it leads it.

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  • Congresso AHP
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4 Reasons to Attend This Congress

A unique opportunity in the
tourism and hospitality sector!

Talks & Conferences

Join us to hear renowned speakers who will challenge established ideas and introduce fresh perspectives.

Networking Opportunities

Build relationships with professionals, partners, sector leaders and key stakeholders in the Tourism industry.

Business Opportunities

Discover trends, strategic partnerships and new avenues for growth for your business.

Social
program

Enjoy a variety of leisure activities designed to help you discover the destination while connecting with other participants.

Register now

Be part of this event!

Registrations are open until January 31. 

Take advantage of the Early Bird rates and register by December 19!

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