Wake up Call:
Time for change
The moment to wake up has arrived. To what has already changed. To what still needs to change. To everything we kept the same simply because it was easier that way.
The past no longer serves us, and the present does not forgive those who stand still.
Hospitality must stop reacting and start imagining. It must stop following trends and start creating them. It must trade routine for vision.
We live in a time when thinking before acting is just as important as acting with courage.
At Wake-Up Call, Portuguese hospitality doesn’t watch change happen — it leads it.
A unique opportunity in the
tourism and hospitality sector!
Join us to hear renowned speakers who will challenge established ideas and introduce fresh perspectives.
Build relationships with professionals, partners, sector leaders and key stakeholders in the Tourism industry.
Discover trends, strategic partnerships and new avenues for growth for your business.
program
Enjoy a variety of leisure activities designed to help you discover the destination while connecting with other participants.